Clo3d labels inside
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International luxury brands in Ghana, such as Versace Collection, have the capital to invest in software and can truly provide futuristic experiences to interact with clients.” ‘’We must develop a strong supply chain across the continent to turn it into a viable competitor on a global scale. She opened the first Versace Collection boutique in Accra, Ghana, and is also the founder of consultancy Woven Worldwide. Viola Labi: The high-profile luxury retail strategist believes that technology is an essential tool for the future. If we can keep delivery times shorter and shorter, then for us this can be a great success.”
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Our African designers are not new to this and they do it well. We have bought collections we haven’t physically seen on many occasions. “Because of the widely flung distances and expense of travel for African designers and the industry in general, a lot of the interactions in fashion on our continent have been done digitally. Indeed, she believes that digital communication is a practical solution for African fashion. She’s upbeat about virtual fashion shows and presentations. Reni Folawiyo: The founder of Alára, a concept store in Lagos (designed by superstar architect Sir David Adjaye), seeks to redefine luxury fashion for Nigerians, stocking Western labels such as Stella McCartney and Dries Van Noten and African brands such as Maki Oh, Lanre Da Silva Ajayi, Kenneth Ize and Christie Brown. I believe virtual shows and physical shows will work hand in hand.”īaboa Menson, founder of BalmLabs, is a CLO3D specialist from Ghana. But there is nothing like a physical fashion show. “Innovation and creativity are with us, and virtual shows are now a way when we go back to our normal lives. At Lagos Fashion Week, we can’t wait to incorporate elements of digital technology for October.”Ĭlaudia Lumor: The executive producer of Glitz Africa Fashion Week Ghana is optimistic about the potential of technology. “It’s also been super exciting to see designers like Hanifa and Christie Brown adopt technology/digital experiences for their fashion presentations this season. “I have always been intrigued by the innovative and expressive use of digital models like Kim Zulu and Noonoouri, and the possibilities that exist as we embrace technology even further to build more efficiency, right from the design experience to retail,” she says. Omoyemi Akerele: The founder and executive director of Style House Files, the fashion business development agency that produces Lagos Fashion Week, expects the October event to be a hybrid of digital and physical experience. Travis Obeng Casper, Fiifi Abban The show producers It is exciting to see how significant it’s going to be.”Įmerging designer and CLO3D artist Travis Obeng-Casper. “I’ve started to see a rise in designers wanting to incorporate 3D technology into their process. “I think it’s a bit early to tell, but I believe virtual shows will create many more jobs and opportunities in the industry,” she says. “Post-Covid-19, virtual shows won’t become the new convention but a good alternative to the physical fashion show.”īaboa Menson: The founder of BalmLabs is a CLO3D specialist from Ghana who focuses on conceptual design and photoreal visualisation of concepts for fashion designers. “West African designers are gradually warming up to virtual possibilities with regards to fashion and are willing to imbibe new ideas to push African fashion on a global scale,” he says. Percy Nii Okine: He’s a Ghanaian 3D visualiser, working with a variety of brands as well as emerging fashion designers. Fiifi Abban, Percy Okine The 3D creatives Ghanaian 3D visualiser Percy Nii Okine says virtual shows present a good alternative to physical events. The virtual experience, it seems, has been truly embraced by African luxury fashion. Kassim Lassissi, a Beninese designer for the brand Allëdjo, even found a live DJ to host his launch on Instagram. It also shone the spotlight on innovation in the West African fashion world, where designers are eager to reinvent their marketing strategies in the time of lockdown.īesides Hanifa, other West African labels such as David Tlale, Christie Brown and Allëdjo Studios have launched collections in recent weeks through virtual shows or via lookbooks on social platforms. Mvuemba’s achievement highlighted the potential of technology to transform the digital fashion show into a spellbinding spectacle. The show was an unprecedented global hit, both on social media and in the mainstream press - arguably one of the fashion moments of lockdown. Back in May, Congolese designer Anifa Mvuemba, founder of fashion label Hanifa, staged a mould-breaking virtual fashion show over Instagram Live using beautifully conceived 3D renderings instead of models.